MASTERCARD // TOUCH CARD
Audio description for the blind and partially sighted is usually an afterthought. To introduce the Touch Card, a credit card designed to make it easier for the blind and partially sighted to identify by feel, we made a TV spot that was entirely led by audio description. Concept by Artur Lipori and Caro Rebello. My partner Chad Baker and I took over going into production.
Vimeo Staff Pick. Creativity Editor’s Pick. One of Adweek’s top 3 ads of 2022. Cannes Silver in Film. This was part of the body of work that earned a Penta pencil from the One Show, given to an agency and brand for producing exceptional work five years in a row.
Here’s how the entire campaign worked together, beyond film.
Made at McCann New York with Pierre Lipton, Caprice Yu, Chad Baker, Artur Lipori, Caro Rebello and Liz O’Connor.