7Eleven // Emotional Support Pizza

7Eleven // Emotional Support Pizza

7Eleven wanted to promote their delivery app 7Now, using a BOGO pizza offer. Leading up to the Super Bowl. We thought a winning deal like that should be all about the losers. After all, only 2 teams make it to the Big Game. 32 don’t. For all those losing fans, we created the Emotional Support Pizza. Your team doesn’t always deliver but 7Eleven does. Covered by AdAge, Campaign US and Little Black Book.

This was the first film, launched as the NFL Playoffs started.

We created winning and losing versions of TV spots for each market, prepared to air either depending on the outcome of each game.

Role: CCO
Made with Kelly Jenkins, Allison Miller, Josh Safran, Eileen Goodyear, Victoria Lee, Reed Wilson, Xiaomi Qu, Maxine Reyer at Dentsu Creative NY.