PEPSI // SUPER BOWL XLIX
Out of Home
Pepsi wanted to keep their Super Bowl spot under wraps, so they asked us to find some interesting ways to bring the supernatural
themed ad to life in the real world. And aliens express their love for Pepsi through crop circles. I think that’s the lesson here. This stunt was featured in the New York Times and was a Creativity Editor's Pick.
Experiential
We recreated a famous UFO sighting that happened in Phoenix (the site of that year’s Super Bowl), riling up alien enthusiasts and conspiracy theorists in the process.