SAMSUNG // UNCRUSH
Apple crushed instruments to show how thin their iPad is. We made this to remind them of how resilient creativity can be. AdAge Top 5 Ads of the Week, Muse by Clio pick, Drum Ad of the Day and coverage in media as diverse as Fast Company, The Verge, Financial Times and Daily Motion.
Made at BBH-USA with Erica Roberts, Estefanio Holtz, Lee Lawrence, Sofia Gahn, Doug Harrison, Ben Muldrew, Rik Mistry and Ryan Schira