SAMSUNG // Galaxy AI
People worry that AI will leave us disconnected, imagining a future where we spend all our time talking to robots instead of people. And while talking to robots sounds kind of fun, we wanted to let our audience know that Galaxy AI opens opportunities to connect with people (also, more opportunities to blast A Tribe Called Quest). Creativity Editor’s Pick.
Made at BBH-USA with Erica Roberts, Felipe Pavani, Alanna Watson, Patrick DeYoung, Stephen Acardi, Deb Archambault, Andrew Runkle, Sophia Koolik, Nicole Daniel, Alex Wyatt, Samantha Deevy, Elizabeth Rowny, Jess Neira